Attraction Marketing Lesson 10 - Don't Write About Your Products

Previously we discussed the importance of word choice and
branding to internet marketing. But now lets talk for a minute
about using online content that is not a sales pitch but is
meant to drive customers to your website or blog. 

One of the best ways to attract people to your business is to
present yourself as an expert. You can become a leader on a
topic. If you have followed your passion as suggested then you
are probably well versed in your field of interest. There are
many experts out there who never share what they know. In fact,
many dont even see themselves as experts even though they are!

For example, perhaps you are an expert on Conder Tokens like the
ones you can find on the Conder Token Gallery. The coins were
manufactured in the late 18th century and there is a niche
market of collectors fascinated with the coins. They buy, trade,
and sell the coins regularly and are always anxious for news
about the Conder coin market. Collectors and investors enjoy
sharing news about coin discoveries, coin forgeries and coin
grading.

If you are an expert on Conder coins and have a coin business
then you also have the perfect opportunity to promote your
business by not writing about your products. Yesyou read right.
Instead of writing about the products you have for sale, you
will write about coin collecting or about various Conder coins
from an expert viewpoint. You will help people solve problems,
find information and explain how to avoid buying fraudulent
coins. What you will not write about is your business. Your
topics should have broad applicability to the niche market. You
can provide this information in a number of ways. Continuing
with Conder Coins as the topic, you can:

 Write topical e-books  a short virtual booklet in PDF format
that discusses Conder Coins (consumers have to buy the long
information filled version)

 Publish newsletters  information filled page you can post on
your website or link to in your blog that addresses Conder coin
topics

 Post online videos with interesting lectures on particular
coins or educating the public Start a blog  information filled
blog on ConderCoins that lets the marketplace leave comments

 Write articles  and post on ezine websites

 Leave comments on topical blogs and forums that will publish
your name

The purpose of posting these online items online is to establish
your reputation as an expert. You will include your name and
links to your website or blog but you will not try to sell or
advertising anything. The more your name gets out there and is
connected with a particular topic, the more customers you will
attract to your website.

This is an excellent attraction marketing strategy. Its free or
inexpensive and it will attract the specific type of customer
who is most likely to buy your products or services. In the
preceding section we talked about niche marketing. Well here is
a way to reach deep into that niche market. The more you post
online, the better BUT the material must be high quality. You
cant write poor quality content and expect people to respect
you. The information must be well researched and valuable. You
should read a variety of blogs to find out what problems people
are having and then offer solutions. That will get peoples
attention quickly.

Thoughtful content posted online is another form of Law of
Attraction marketing. Its simple to do and is sure to attract
people in your niche market.

You have certainly heard of keywords, and we are not going to go
over information you probably know already. Suffice it to say
that keywords are used by search engines in a number of ways to
result search results. Keywords are placed on websites, in
articles, on blogs and in ad campaigns. The goal is to make it
easier for internet browsers to find you. 

What many people new to internet marketing dont know is that
are several free tools available online to help you pinpoint
keywords used most frequently by internet users. This can help
you write content that is on target using phrases and words that
your customers are using.

Law of Attraction marketing focuses on taking advantage of
everything possible to attract new customers. Keywords will
always play an important role in internet marketing. They are
the words that attract the very people most likely to buy your
products or to need your services. As you use the keyword
tracking tools, you can develop a list of words that you will
regularly call on when writing content of any kind. In other
words  attract with words! 


To Your Success,
YOUR NAME

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